Fairy Tale Dept: Dictador Rum

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Capn Jimbo
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Fairy Tale Dept: Dictador Rum

Post by Capn Jimbo »

It was a dark and stormy night...


...when I heard a wolf howl. Could it be? It was. The Frozen Regurgitator was right there, staring at me on my 17 inch screen and regurgitating yet another PR release from a marketing department - this time from the amazing elixir called "Dictador".

Our frozen friend then spewed his story of how the local distributor dropped by one of Wolfie's drinking club meetings.
The Great Regurgitator: "I also sampled this rum in Miami... Fortunately... I was promised sample bottles of each..."
Yup, another freebie. He goes on...
Wolfie: "According to the Dictador website, their rum is produced in Colombia... named for Arango Y (sp) Ferro who was nicknamed ‘Dictador’ by the local population... in early Colombia (sometime after 1751... he rose to prominence in... trade and commerce... fell in love with the local cane spirit and became an important producer of rum... In 1913, his descendant Don Julia Arango Y Ferro established the Distileria Colombiana."
Here's the funny thing. You can search all day long and somehow, the only mentions of Severo Arango y Ferro are on commercial websites promoting Dictador rum. Here's what Dictador and commercial shills want you to believe...

1. In 1751 Severo arrives in Cartagena, Columbia to promote trade and is nicknamed the "Dictador" (dictator in English) because of his power. You know, a dictator. How romantic. Perhaps the rum should be named "Senor Dictador" or "Dictator, Sir!".

2. Anyway dictator Severo is alleged to have fallen in love with "the sweetness... of the tropical elixir rum" and decided to produce different, high quality rums. Sure.

3. Skip forward 180 years, and now his descendent, Don Julio Arango y Ferro decides to establish Destelria Columbiana in 1913. And yet another gentleman named Don Angel is so taken with the Dictador, that he investigates the Dictador's life, and then dedicates himself to producing rum in honor of the dear Dictador and his dictatorial legacy.

Whew!

4. And that why, in 2010 (long after young Don Angel and Don Julio have long since joined the Dictador himself in heaven, or perhaps hell) we now have the absolutely amazing and fantastic Dictador 12, 20 and XO's.


What a story!


And what continuity!! From 1751 to the current, high tech, marketing driven black bottle described as a melding of "...European marketing style and a Japanese designed bottle presentation of Colombian rum." by the Destileria ball-licking and fawning Artic Wonder. Just one problem...

I'm not buying any of it. Here's why...

1. Except for the current Dictador Rum promotion, neither Arango y Ferro really shows up much. And the little rum of the day in 1751 was crap, particularly in Columbia, certainly not a tropical elixir.

The historical truth: except for Cuba, the Spanish colonies really didn't produce much rum at all, and what they did produce was horrible. Until 1760 rum was actually prohibited. It was not until the Six Years War, when trade opened up, and then modern stills and rum making knowledge were introduced. Still, most rum was imported from Cuba and the French and British colonies.

2. The notion that the Dictador's descendent dedicated Destileria Columbiana and their "quality rums" to the old man doesn't fly either, as no rum was named for the dictator until just recently in 2010.

3. Other resources show that Destileria Colombiana was established in 1913 alright, but not by the Dictador's descendent Don Julio, but rather by Don Angel Nunez (whose last name was somehow omitted - that would ruin the family angle).

4. Last but not least, despite this fantastic dedication to the Dictador, Destileria Colombiana didn't actually name a rum for him until 2010. Until then their rums were called Ron Baluarte, available in a 4yo, 8yo, an Extra Dry and an XO.

Compare to Dictador 12, 20, and their two XO's (one described as "pale"). The Ron Baluarte website was closed about the time the Dictador rums were released and distributed in 2010 (mostly to Poland).


Bottom Line

There's only one Mount Gay, followed closely by Wray & Nephews and Barbancourt - all demonstrating legitimate continuity and honest histories. The Dictador story is make believe, with shreds of history being assembled at will to construct a lovely, marketable story of an alleged elixir that appeared in 1751 and is now delivered in a melding of Euro style, Japanese collector bottles and Columbian rum.

Another issue is the claim of a solera process, completely without description, and which may or may not exist. It is curious that their Ron Baluarte 4, 8, Extra Dry and XO disappeared about the time the Dictador 12, 20 and two XO's appeared - with the 12 and 20 years referring to the oldest rum in the alleged solera. Wanta bet the Baluarte stocks ended up the alleged soleras? In closing...

Do I believe this? Do you?
Last edited by Capn Jimbo on Tue Sep 13, 2011 8:10 pm, edited 1 time in total.
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Capn Jimbo
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Reviewers need to review, dammit!

Post by Capn Jimbo »

Reviewers need to review, dammit!


It's really simple. Whether or not you accept freebies (a questionable practice in itself), if you call yourself a reviewer, then every review you publish is a test of your integrity.

When asskissers like the Burr Brothers, the Preacher, the Rum Queen and others simply reproduce the company line they do us all a disservice. No one cares about the Japanese design bottle, or 10,000 year old glacier water. Or about mostly white, skin baring young models licking glasses in fast cut videos.

We care - or should care - about the rum. The rum.

When a reviewer actually scores the fuckin bottle, or simply regurgitates the marketing story we should all feel insulted. By doing so, the distiller is really just getting free plugs and borrowing unearned credibility from these ball licking reviewers.

My task: is simply to disassemble these droppings and to bring a little reality, and hopefully a dose of humour to the proceedings. Empty balloons beg to be busted, and all with an eye to returning the focus to the rum itself, and an honest history of its production.


One final thought...


For those who continue to maintain the fiction of rum's nobility please note the recent introduction of rums named after (a) a big-dicked porn star, and (b) after an alleged Columbian dicktator. We actually buy rums based on these dubious associations? What's next, Kevorkian Gran Anejo?

Your witness.
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Post by Hassouni »

Now that tests have shown the 12 has no added sugar, does anyone have a review to add? I'm curious...
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Post by The Fat Rum Pirate »

I reviewed the Dictador 12 very early on. I'm just heading out to work now so I'll check later exactly what I said but additives or no additives it was a very coffee heavy not very complex rum.

As average as they come and I've never bothered or felt inclined to pick up any of their other lines.

Nice presentation (I may be wrong but I think they are even putting the Rum Howler logo on the boxes now)
Hassouni
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Post by Hassouni »

The Fat Rum Pirate wrote:(I may be wrong but I think they are even putting the Rum Howler logo on the boxes now)
Dear God, has it come to that?
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Dai
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Post by Dai »

For those who continue to maintain the fiction of rum's nobility please note the recent introduction of rums named after (a) a big-dicked porn star,
I quite like Ron De Jeremy Rum it has some sugar but nothing over the top. At least there marketing is unpretencious they don't claim to be old time rum producers or any thing like that. They just market there rum with a good gimic.
Life is under no obligation to give us what we expect!

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JaRiMi
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Post by JaRiMi »

Must admit I have avoided all the "Dick" rums from Colombia...Call me prejudice.

I quite expect these to be typical column-still Hispanic rum spirit that was sold to brand-building, dollar-eyed marketing honchos who have realized that now is the time to come up with a fancy story and lineage for turning an unknown distillate from an unknown distillery into a world-class, fine and exclusive rum, now newly "discovered" from the midst of the Colombian jungle for us connoisseurs - served in a fancy packaging. Amen..

So far these products have not reached our shores in the European North, and I have personally not suffered from this - many other goo rums out there. Interested to hear of course what they are like, but the age statements, soleras, stories, etc etc already speak volumes. Not my cuppa tea, not my bag o'bargain. Too little money to buy and try all the "El Tesoro secreto de Conquistador's" blended by the previously unknown but now world famous master blender Sancho "El Matador"..I'd rather select known & trusted independent bottlings. Oh well, these brands will sell well, plenty of people out there who fall in love with the story, the legend, the "rum"...and the brand-makers can also buy good reviews, it seems. Nothing new there..
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Café au lait?

Post by mamajuana »

Well I have delved into Dictador. In my collection I have the XO insolent, XO Perpetual, 12 and 20 year, that I bought as a set at a discount.

My understanding of this 12 year rum is not that the oldest rum is 12 years rather this is some type of average (according to a Dictador rep) from rums between 8 and 14 years old. After all blending is said and done equals 12 years of age.

I just cracked open a 12 year old bottle after finding it in a local release with a great price and never actually seeing it in store before. This bottle came in a coaster box meaning just that... a half inch cardboard coaster. The bottle has a natural cork.

My initial thoughts here... Nosing nothing unexpected very subdued alcohol, coffee, cinnamon buns, vanilla, butterscotch, some fruit.

The tasting..

Very forward in the entire palate and back of the throat. After the initial blast which I consider to be a slight burn with slight spice near the end the flavors develop and is completely smooth by its exit. The initial entry is quite a surprise to me as is the burn for a 40% spirit. The main flavors I get are somewhat complex in their change from butterscotch, vanilla, dark chocolate, ending with a sweet caramel finish with forward distinct coffee flavor?

I find if I leave this one in the mouth too long before a swallow that the burn on the tongue is quite obvious and even so harsh that it destroys the flavors of the finish. Best swallow this one fast! Leaving it out to breath a good while helps to mellow this attribute.

The sweetness and coffee on the finish can be tasted for quite some time.

So here is the real question...

Does Dictador somehow in their process add real coffee or otherwise to their production to produce this taste? Does this rum even possibly contain caffeine? Based on my tastings I can say I have never tasted a rum which was not coffee flavored to offer such a forward coffee note. So how could this happen?

I have E-mailed Dictador about this and if answered will post their response.


I'm not sure I'll ever open my other bottles in my collection after this Café au lait experience. Also note that Dictador sells a coffee flavored rum... and coffee.
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