The line is hard to distinguish with the copy that follows. An artisan distiller in North Carolina - otherwise using classic techniques and an "alembic" still - would do better to watch their language. Now they do make an 80 proof "Amber Rum", fairly described:
While I would take issue that the choice of processed panela sugar (brown, from the boiling and evaporation of cane juice), that panela somehow duplicates the fresh cane juice rums used in say Martinique or Haiti, this "rum" clearly meets the definition of rum (made from cane sugar or its byproducts)."Amber Rum
Released Summer 2016 Our Amber Rum is crafted from organic Panela sugar, a rich and very raw sugar made in Colombia from evaporated cane juice. This raw sugar brings a lively floral and grassy aroma and deep sweetness to the rum that blackstrap molasses rums couldn’t dream of. When we approached this rum we were inspired by the dark rich pot distilled rums of the Caribbean and the funky elegant Rhum Agricoles of Martinique. Slow fermentation with Caribbean rum yeast, careful distillation on our Alembic pot still, and bourbon barrel aging make for an incredibly unique Amber Rum. We enjoy this rum on its own, or in a range of cocktails, especially of the Tiki variety.
Remember that the regs are quite clear and differentiate rum from say whiskey or bourbon based on the raw materials. So what if you make a spirit made from an undefined raw material, say sorghum - which is a cereal grain used in the south (home of Fairgame) for sweetening, to produce ethanol, etc. It is NOT a sugar cane, and just like sugars from say beets, in no way qualifies to be defined as a "rum".
But check out their copy:
Yup, they are actually using the words "rum", "molasses" and "cane" - very carefully - to strongly associate this spirit with rum. It is not, and will never be. Based on this tortured logic and copy, you could claim that a spirit made from malted barley - a whiskey - was "created as a Rum". Bushwa! That's like saying my wife gave birth to a unique girl created as boy, but without the boy parts, lol..." No’Lasses is a unique spirit created as a Rum, but made from southern grown Sorghum Cane. We blend our home-grown and fresh-pressed sorghum cane juice with award-winning Sorghum Cane syrup. It is slow fermented and twice distilled in our alembic copper still then matured in used bourbon oak barrels — a true farm-to-glass experience. Having made our own Sorghum Cane syrup for years, we are proud to bring you the flavor of this traditional southern crop in our Sorghum Cane Spirit. How can you have Mo’Lasses if you ain’t had No’Lasses yet!"
Sorry guys. Because your "unique spirit" fails to meet any definition for rum, whiskey, bourbon, gin or vokda, we know why you had to call it "No'Lasses", a made up name whose sole purpose seems to be to fulfill the made up sorghum-rum connection....
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http://fairgamebeverage.com/spirits/
https://en.wikipedia.org/wiki/Sorghum
Note: wanna know what "NoLasses" really is? As things are, the Standards of Identity have one for it: "DISTILLED SPIRITS SPECIALTY" - Distilled spirits not defined under any other class. Generally, any class and/or type of distilled spirits that contain or are treated with flavoring and/or coloring materials and/or nonstandard blending or treating materials or processes.