BJ: Bacardi blows it. Again.

[Capn Jimbo]

As beautiful as the Bacardi building in Miami is...

Their politics of hatred continue. How so?

Bacardi never really got over leaving Cuba under duress. Never you mind that the move was really quite profitable for them, as they then moved their politics to more fertile ground in the US Congress. There, their lobbying efforts paid off in extremely profitable results, far beyond their nostalgic days in sunny Cuba.

In their quest for retribution Bacardi has spent the last few years attempting to establish a faux "Cuban rum" under the once famous "Havana Club" name. Not to mention funding anti-Castro efforts in a never ending Hatfield vs the McCoys effort. Never you mind that the name had been abandoned many, many years earlier, had entered the public domain and was legally obtained by Cuba and Pernod Ricard. Bacardi paid well and a handful of key US congressman came through, at least in the United States. But as far as the rest of the world...

Not so much.

Bacardi sued in Spain for the name and lost. Appealed it, and lost again. And now - finally - in the Spanish Supreme Court, again. And - lost again, once and for all.

Cuba and Pernod Ricard have finally prevailed, and the name is really theirs - as it should be. Cuban rum remains Cuban rum, and Havana remains in Havana. Except in the United States.

Enough batshit...

[Capn Jimbo]

Late breaking news...

Now I know some of you Bacardi fans may be shattered, but the bat-tistas have lost control of "Havana Club" in three more countries: Tajikistan, Croatia and Kyrgyzstan. I know, no big thing, right?

Wrong.

The Spanish court's recent decision against Bacardi and their expensive but cheap efforts - to steal back an abandoned trademark, legally obtained by Pernod and Cuba - are now having a persuasive effect on other countries.

International decisions do indeed have an effect and are noted by courts in all countries, except in our exceptionlist United States, where lobbying money - not law - prevails.