Getting some strange Dept: a good thing?
Posted: Fri Aug 22, 2014 4:08 pm
We've been on a craft kick here lately, but how bout this dilemma?
According to Just Drinks there's a controversy brewing in well, craft brewing. Anyone within chugging distance of a Total Wine knows just how large and confusing the tremendous selection of craft and imported beers has become. Its gotten to the point where even Total isn't sure how to organize them.
Apparently Bon Appetit Magazine has written an article to just this point: that we seem to be in a state of overkill, with so many choices that it is not only off-putting but is frustrating customers to the point that it may be affecting sales. "America Now Has Over 3,000 Craft Breweries—and That's Not Necessarily Great for Beer Drinkers" is the headline (see link). These confused customers are thus retreating to brands and craft beers they know.
OTOH the Craft Brewer's Association - like all such representative bodies - says "No, not at all - more choice is GOOD for sales". See link. The actual sales figures show that craft beers have a " 6.5% volume share of the US beer market and a 10.2% share by value" , but this is not information enough to reach a conclusion.
The facts...
1. As noted by Bon Appetit, there are over 3,000 craft breweries,
2. There are 100's of different releases, each week! You read that right.
3. For example just one craft brewery has released 155 different beers in just a few years.
4. To appear "new" packaging and labeling is constantly changing, making looking for that familiar label difficult.
Ad infinitum.
Ergo a question to our learned and brilliant regular posters for whom I've created this simple poll - with just two choices, lol - and please! Do feel free to explain your vote.
*******
http://www.just-drinks.com/news/craft-b ... rm=id87644
According to Just Drinks there's a controversy brewing in well, craft brewing. Anyone within chugging distance of a Total Wine knows just how large and confusing the tremendous selection of craft and imported beers has become. Its gotten to the point where even Total isn't sure how to organize them.
Apparently Bon Appetit Magazine has written an article to just this point: that we seem to be in a state of overkill, with so many choices that it is not only off-putting but is frustrating customers to the point that it may be affecting sales. "America Now Has Over 3,000 Craft Breweries—and That's Not Necessarily Great for Beer Drinkers" is the headline (see link). These confused customers are thus retreating to brands and craft beers they know.
OTOH the Craft Brewer's Association - like all such representative bodies - says "No, not at all - more choice is GOOD for sales". See link. The actual sales figures show that craft beers have a " 6.5% volume share of the US beer market and a 10.2% share by value" , but this is not information enough to reach a conclusion.
The facts...
1. As noted by Bon Appetit, there are over 3,000 craft breweries,
2. There are 100's of different releases, each week! You read that right.
3. For example just one craft brewery has released 155 different beers in just a few years.
4. To appear "new" packaging and labeling is constantly changing, making looking for that familiar label difficult.
Ad infinitum.
Ergo a question to our learned and brilliant regular posters for whom I've created this simple poll - with just two choices, lol - and please! Do feel free to explain your vote.
*******
http://www.just-drinks.com/news/craft-b ... rm=id87644