The concerns have never changed...
They are:
1. Rum has been long been altered. Rum by rum, we have worked to reveal them, beginning with the Zee rums, and continuing on.
2. As the Big Three have taken over the shelves (over 90%), the alteration and cheapening of the product has increased.
3. The regulations have not changed, are clear, but are weakly enforced, if at all.
4. The quasi-commercial sites have until recently denied unlabeled alteration and flavoring until unequivocally revealed by Sweden, and ALKO last year. Even then these sites resist admitting sugar (and other additives) in their "reviews" of now proven altered rums.
5. The massive, multi-billion dollar subsidies to the Big Three in the VI and PR are destroying the market and Caribbean rum as we knew it. Look at your shelves.
6. The products continue to be degraded and now even include Mount Gay and El Dorado. El Dorado's rums are no longer trustworthy insofar as honest labeling.
The Rum Project has held for years that unlabeled alteration was occurring, it has now been proven, and still the labels are misleading in almost every way, including content and age.
Our position has never changed, and remains to reveal the truth of rogue in these regards. Rum in general in no way is a "noble spirit", but has now devolved into two classes: limited, mega-premium limited releases, and Big Three crap that these mega-corporations that now dominate 90% of the rum shelf space, and 100% of the prime space due to their tremendous clout with the distributors.
Anyone who has a hard on for Richard Seale is misdirected and should note that he has stood nearly alone in revealing and promoting the practice. As the Project has reached major audiences, as Caribbean rums are being forced out of business or to lower their quality (think El Dorado) his statements have only become bolder and clearer insofar as this issue.
As for Richard:
Rumple obliquely refers to Foursquare's Facebook entry, namely:
Foursquare:
"More VIP visitors with us at Foursquare, this time with Alexandre Gabriel and Matthieu Gouze of Plantation Rums.
We discussed some very interesting collaborative possibilities. Alexandre likes to experiment so he has some interesting ideas that we have to attempt to implement that could eventually find their way in some special releases.
'Rummies' would have enjoyed being a fly on the wall these last few days at Foursquare."
Clearly this refers to a discussion about future collaberations, and you can be sure they will meet Seale's standards or they will not happen, at least with his name on it. Skepticism is welcomed; unsubstantiated rumour or implication is not. Please do try to be specific and link whenever possible.
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For those who still doubt, I urge all to check out this must read link to Richard holding forth, no holds barred...
http://thefloatingrumshack.com/content/ ... I7fQ%3D%3D